WaltonRaceway.ca is the go to place for info about the track and will cover whatever is going – there is WAY more than just the TransCan at the Raceway in 2010. Check out our calendar of events …. there are CMRC regional races, truck mud bogs, WEC events, ATVs , clubs, practice days and schools that are that are in the works.
Canada’s Biggest Outdoor Motocross Event
The Walton TransCan Grand National Championship is a week long festival of fun and excitement! For this annual “Celebration of Canadian Motocross,” over 1,000 motocross riders and their families cross borders and cross the country to compete for Canada’s most prestigious motocross awards.
Starting early in the race season every CMRC region in the country hosts amateur national qualifier events to establish who is invited to compete. They arrive early in the week for four days of amateur racing at Walton for the title of CMRC Amateur National Champion.
Walton has the honour of hosting the final round of the nine-race National Pro MX1 Championship, which follows the amateur event schedule. The Pro MX1 championship is highlighted by the presentation of the spectacular “King of Walton” sword to the overall winner during the final round.
Walton also stages the final clash between the top pro MX2 riders. The event has been coined the MX2 Shootout and every year the racing is filled with excitement and controversy as young-gun riders battle for recognition in the last outdoor national event of the year.
Amongst the racing there is also a full slate of social activities: scavenger hunts, bingo, nightly entertainment, paint ball, food court, and lots more. Plus special events like the Heritage race and the popular Canada Cup east/West Challenge.
Every year, over 30,000 visitors have full access to pro and amateur racing pits, where fans are welcomed to mingle with racers, get autographs and posters. Walton also hosts the biggest off-road motorcycle trade show in the country along with live entertainment, freestyle demos, riding demos (with supplied equipment and instructors), beer gardens, helicopter rides, hospitality tent and lots of contests, games and giveaways.
The #1 Motocross Race in Promotion, Presentation and Organization
Over 15 million impressions of combined pre-event promotion, event participation and international post-event coverage help to draw the largest motocross crowd in Canada to the small, quaint town of Walton.
Extensive mass media promotion include advertising on television, radio, billboards, Internet, direct mail, print, posters, etc. plus creative co-promotions with some of the region’s most successful marketers.
Media coverage includes Canadian and US motorcycle magazines, regional television and radio reporting plus national TV coverage is provided by SPI’s one hour broadcast production and internet sites too numerous to count.